MSNBC’s new logo - following the usual trends

Filed under: logos, branding, design — d April 8, 2007 @ 5:58 pm

So I was gathering news for my weekly news trivia game and saw MSNBC's new logo, and apparently their new website "look." Here are their old logos: The one with "MSNBC" all in a line (the last one) has always made me cringe. Look how wide that N is! And the thickness of the S totally doesnt match visually with the other letters. The M is much too narrow. I think they just took the letters from the first logo and just put them in a line without any care for trying a new (and better designed) typeface. BUT... so here's the new logo: Which "usual trend" did they follow in this redesign? I'll give you three guesses and the first two don't count. Give up? The letters are all lowercase. A lot of companies fall for this one. It looks so much better, to be sure, but it comes off as "weak." This might be ok for a children's-themed company perhaps, but the third-largest cable news channel in the U.S.? Some other companies that have gone lowercase: I'm sure there are a zillion more than I can't think of off the top of my head.
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