My time here is done.

Well, my boss basically just told me that we have no budget to do marketing research this next academic year. No money to figure out the readership of our employee and community newsletters, no money to ask people why they send their kids to our schools or why they take them out to attend a 'better' school.

This past year we left some $50,000 or more unspent. This, even after I kept harping on my boss to get going on marketing research. We had plenty of money to do it this year, but we didn't.

My time here is done.

I just applied to a position at one of our feeder schools (same community, different grade levels). They have a full marketing staff there - 2 designers (hopefully I'll become one of them), a copywriter/PR/broadcasting expert, a marketing director who has expertise in video creation, and a part-time secretary. They do marketing research every year (or at least every other year) and focus on one specific thing: enrolling students.

They have a real marketing department.

To hell with the people I work for now. Let their student enrollment hemorrhage and their budget drop year after year. Will they finally learn when they realize they have to cut jobs and salaries? Will they finally learn when people drop like flies to go to other districts?

Nah. They won't learn. It's a school district. They'll just keep doing a shitty job year after year, and pat themselves on the back for doing it. And they'll keep getting money from the state.

Oh well.