So it just came across my attention that the Arizona Diamondbacks (baseball) changed their logo and official colors. I probably should have known months ago when the announced it, but I could care less about the sports teams here in AZ and baseball in particular is uber boring IMHO.
Anyway, I got a glimpse of the new duds while browsing the
Arizona Republic website:
Now, if you ask me, those new colors look butt ugly. Don't get me wrong, red is my
favorite color. But compared to the purple and teal they had last season (and 10 or 11 seasons before that), this new color scheme is boring and unoriginal.
Old Diamondbacks logo
Besides the sad demise of the purple and teal, this story got me thinking about another thing: aren't all the sports teams in a city supposed to wear the same colors? Isn't that what makes the support for all the teams stronger? In Phoenix, apparently they don't think so.
It looks like they're getting closer to all going black and red. That's nice, but, how unoriginal! Arizona is too pretty and too colorful for such a bland, me-too color scheme. Why not a purple and teal, or purple and orange (like the Suns) or even a maroon and gold (like ASU)?
And why not stick with the same color scheme for all teams? I grew up in Pittsburgh where it was black and gold everywhere, all the time. You can go to a Steeler game and see someone with a Penguins jersey on. Or you can go to a Pirates game and see a lot of people with Steelers jerseys on. It's interchagable. It's Pittsburgh. It's part of the city's brand itself.
But here we have the Phoenix Suns and Coyotes, and the Arizona Cardinals and Diamondbacks. They can't even get the choice of city or state consistent! What do I care, I don't care for teams other than the black and gold ones anyway.
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